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  • 試題題型【聽力 Section A】
試題內容

二、Part Ⅱ Listening Comprehension (30 minutes)
 Section A
Directions: In this section, you will hear two long conversations. At the end of each conversation, you will hear four questions. Both the conversation and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A),B),C) and D). Then mark the corresponding letter on Answer Sheet 1 with a single line through the centre.
Questions 1 to 4 are based on the conversation you have just heard.

1.[單選題]______
  • A.They are intensive studies of people’s spending habits.
  • B.They examine relations between producers and customers.
  • C.They look for new and effective ways to promote products.
  • D.They study trends or customer satisfaction over a long period.
  • 解題思路:[點睛]考點:細節題。對話中女士介紹了trackers,“Trackers, … look at trends or customer satisfaction over a long period of time.”因此D項正確。[避錯]其他三項均是根據對話中的只言片語設計的干擾項,故排除。
2.[單選題]______
  • A.Quantitative advertising research.
  • B.Questionnaire design.
  • C.Research methodology.
  • D.Interviewer training.
  • 解題思路:點睛]考點:細節題。對話中女士提到“at the moment, I specialize in quantitative advertising research”,因此正確答案為A項。[避錯]女士在解釋自己與客戶的工作流程時,提到需要確定研究方法,設計問卷,讓采訪者有一個大概的了解等。但這并不是女士目前所從事的工作,因此B、C、D三項不符合題意。
3.[單選題]______
  • A.The lack of promotion opportunity.
  • B.Checking charts and tables.
  • C.Designing questionnaires.
  • D.The persistent intensity.
  • 解題思路:[點睛]考點:細節題。對話最后,女士說,“as for what I don't like, it has to be the checking of charts and tables.”由此可知,女士不喜歡查看表格。因此本題選B項。[避錯]A項和D項文中沒有提及,故排除。文中提到過設計問卷,但是并沒有說明自己是否喜歡,因此排除。
4.[單選題]______
  • A.Project organizer.
  • B.Public relations officer.
  • C.Marketing manager.
  • D.Market research consultant.
  • 解題思路:[預判]本錄音對應的四個題的選項中,多次出現project, market, questionnaire, research等詞,因此推測對話內容涉及到市場調查或者相關項目。第1題選項中為四個不同的職位,第3題均是對they的解釋。
    [點睛]考點:細節題。對話中男士一開始就問女士“how long have you been a Market Research Consultant?”由此可知,女士為一名Market Research Consultant。因此選D項。
    [避錯]其他選項均是根據對話中的只言片語設置的干擾項。
大學英語六級在線題庫
  • 參考答案:D,A,B,D
  • 解題思路:

    【錄音原文】
    M: [1]So how long have you been a Market Research Consultant?
    W: Well, I started straight after finishing university.
    M: Did you study market research?
    W: Yeah, and it really helped me to get into the industry, but I have to say that it's more important to get experience in different types of market research to find out exactly what you're interested in.
    M: So what are you interested in?
    W: [2]Well, at the moment, I specialize in quantitative advertising research, which means that I do two types of projects. [3]Trackers, which are ongoing projects that look at trends or customer satisfaction over a long period of time. The only problem with trackers is that it takes up a lot of your time. But you do build up a good relationship with the client. I also do a couple of ad-hoc jobs which are much shorter projects.
    M: What exactly do you mean by ad-hoc jobs?
    W: It's basically when companies need quick answers to their questions about their consumers' habits. They just ask for one questionnaire to be sent out for example, so the time you spend on an ad-hoc project tends to be fairly short.
    M: Which do you prefer, trackers or ad-hoc?
    W: I like doing both and in fact I need to do both at the same time to keep me from going crazy. I need the variety.
    M: Can you just explain what process you go through with a new client?
    W: Well, together we decide on the methodology and the objectives of the research. I then design a questionnaire. Once the interviewers have been briefed, I send the client a schedule and then they get back to me with deadlines. Once the final charts and tables are ready, I have to check them and organize a presentation.
    M: Hmm, one last question, what do you like and dislike about your job?
    W: As I said, variety is important and [4]as for what I don't like, it has to be the checking of charts and tables.
    Questions 1 to 4 are based on the conversation you have just heard.
    Q1: What position does the woman hold in the company?
    Q2: What does the woman specialize in at the moment?
    Q3: What does the woman say about trackers?
    Q4: What does the woman dislike about her job?

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